About me

With over 5 years of experience in Product and UX design, I am a passionate UX designer dedicated to creating intuitive, data-driven products that seamlessly align with user behavior and business objectives.

Experience

Product Designer @ Argus Technologies Corporation

Feb '26 - Present

- Building financial system that reads complex documents, structures messy data, and generates insight through modeling and simulation.

UX Designer (Apprenticeship) @ NYC Design Factory

Sep '24 - Present

- Conducted NJ Transit app’s iterative usability testing with targeted users to identify critical navigation blockers, leading to a design update that reduced average time-on-task by 35%.

- Led the end-to-end design of quit-smoking app, with 50% of users rating usability and functionality as excellent through iterative, research-informed design using AI driven analytics tools.

- Teaming up with cross-disciplinary teams based on Tel-Aviv, to integrate GenAI features into healthcare experience.

Travel across Asia

Mar ’24 - Aug '24

Took time to travel through 5 countries (my goal was one country per month), reconnect with friends, and learn from different cultures.

UX Designer 1 @ EagleView

Nov ’21 - Mar '24

Simplifying the experience of creating a digital twin.


Responsibilities:

- Redesigned the TrueDesign Solar SaaS platform workflows for speed and accuracy, partnering with product and engineering on feature specs and trade-offs, contributed to projected 66% revenue impact and 60K+ active users.

- Built and scaled a WCAG 2.0 aligned Figma component library to drive design system adoption, ensure accessible and consistent UI across TrueDesign, and improve design to development handoff with engineering.

- Planned and ran usability tests in the solar vertical, turning findings into v2 feature updates and workflow improvements.

UI UX Executive @ Applify

Jan ’19 - Nov ‘21

- Designed a mobile solution for Saudi Air Navigation Services to improve employee-communication.

- Managed fast-paced client projects from brief to delivery, juggling brand guidelines, and tight deadlines efficiently.

- Produced high-fidelity vision decks and interactive prototypes for cross-disciplinary teams

Education

Pace University

2026, New York

Human Centered Design, MS

Panjab University

2019, Chandigarh

Masters in Computer Application

Features

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Experiential Learning Lab (ELL) Hackathon – 1st Place Winner

Jan '26

Led the design strategy for NYC OATH judges team to solve public-sector challenges that converted complex 'trust and voice' metrics into a fundable, data-based impact system.

Modernizing Finance Experiential Learning Lab

Nov '25

Conceptualized and designed a high-impact 'Next-Gen Payment' presentation and prototype for Wells Fargo and PwC executives, utilizing visual storytelling to project a 230% ROI.

UX Collective Magazine

Jul '24

Building the Future of Rehabilitation

How I scale Typography at EagleView

Spotted Eagle Award

Nov '22

Recognized for the contributions to the development efforts, showcasing outstanding market understanding and high-quality implementation.

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IT Fest Epsilon

Mar '17

First Prize in Pic Mania Competition conducted at IT Fest Epsilon 2K17 by Panjab University.

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Inter-College Competition

Jan '16

Participated in the Web Designing and Development Competition and got the 2nd prize.

@aasshhui

Made with Love, Peer pressure & Framer

Made with Love, Peer pressure & Framer

Made with Love, Peer pressure & Framer