About me

With over 5 years of experience in Product and UX design, I am a passionate UX designer dedicated to creating intuitive, data-driven products that seamlessly align with user behavior and business objectives.

Experience

UX Designer (Apprenticeship) @ NYC Design Factory

Sep '24 - Present

- Conducted NJ Transit app’s iterative usability testing with targeted users to identify critical navigation blockers, leading to a design update that reduced average time-on-task by 35%.

- Led the end-to-end design of quit-smoking app, with 50% of users rating usability and functionality as excellent through iterative, research-informed design using AI driven analytics tools.

- Teaming up with cross-disciplinary teams based on Tel-Aviv, to integrate GenAI features into healthcare experience.

Travel across Asia

Mar ’24 - Aug '24

Took time to travel through 5 countries (my goal was one country per month), reconnect with friends, and learn from different cultures.

UX Designer 1 @ EagleView

Nov ’21 - Mar '24

Simplifying the experience of creating a digital twin.


Responsibilities:

- Redesigned the TrueDesign Solar SaaS platform workflows for speed and accuracy, partnering with product and engineering on feature specs and trade-offs, contributed to projected 66% revenue impact and 60K+ active users.

- Built and scaled a WCAG 2.0 aligned Figma component library to drive design system adoption, ensure accessible and consistent UI across TrueDesign, and improve design to development handoff with engineering.

- Planned and ran usability tests in the solar vertical, turning findings into v2 feature updates and workflow improvements.

UI UX Executive @ Applify

Jan ’19 - Nov ‘21

- Designed a mobile solution for Saudi Air Navigation Services to improve employee-communication.

- Managed fast-paced client projects from brief to delivery, juggling brand guidelines, and tight deadlines efficiently.

- Produced high-fidelity vision decks and interactive prototypes for cross-disciplinary teams

Education

Pace University

2026, New York

Human Centered Design, MS

Panjab University

2019, Chandigarh

Masters in Computer Application

Features

Modernizing Finance Experiential Learning Lab

Nov '24

Conceptualized and designed a high-impact 'Next-Gen Payment' presentation and prototype for Wells Fargo and PwC executives, utilizing visual storytelling to project a 230% ROI.

UX Collective Magazine

Jul '24

Building the Future of Rehabilitation

How I scale Typography at EagleView

Spotted Eagle Award

Nov '22

Recognized for the contributions to the development efforts, showcasing outstanding market understanding and high-quality implementation.

IT Fest Epsilon

Mar '17

First Prize in Pic Mania Competition conducted at IT Fest Epsilon 2K17 by Panjab University.

Inter-College Competition

Jan '16

Participated in the Web Designing and Development Competition and got the 2nd prize.

@aasshhui

Made with Love, Peer pressure & Framer

Made with Love, Peer pressure & Framer

Made with Love, Peer pressure & Framer